Monday, 14 March 2011

Celebrity Endorsement

Green is not my favorite colour but i'm wearing it with pride right now. One name: Blake Lively!!! Not only is the gossip girl star the face for Chanel's campaign for their new mademoiselle handbag, she has a Louboutin named after her and even had the man himself (Christian Louboutin) show her the shop's delight in Paris (special treatment or what?)!!!


The Blake

Next stop Emma Watson... 


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Yup you guessed right, the Harry Potter star has been signed as the newest ambassador for the brand Lancôme. Lancôme International president Youcef Nabi said "we are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme". Apparently Mario Testino (fabulous fashion photographer) will shoot Emma's new ad campaign.
Emma, who has taken a break from her studies at Brown University to concentrate on her career, has modelled for Burberry and People Tree will also have a new green fashion line with Alberta Ferretti.





1 comment:

onlineprojectmanagement said...

Celebrities may distract attention from the brand in ads such that consumers notie the stars but have trouble remembering the advertised brand.

celebrity endorsements